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Is NOW Foods Legit?

NOW Foods

SupplementsEst. 1968🇺🇸United States
A TIER
NOW Foods products
Trust Score85
Price Score72

Trust Score Breakdown

Lab Testing(35%)
COA coverage, third-party lab quality
88/100
Review Sentiment(30%)
Aggregated user reviews and forum feedback
85/100
Longevity(20%)
Years in business, track record
97/100
Community Rep(15%)
Reddit, forums, and Discord standing
83/100

About

One of the most established and value-oriented supplement manufacturers in the US, in business since 1968. NOW operates its own GMP-certified manufacturing facilities and conducts rigorous in-house testing on raw materials and finished products. Covers virtually every supplement category at competitive prices.

Family-owned since 1968 with no private equity ownership. Manufactures in its own GMP-certified facilities. Rigorous in-house testing across all product lines. One of the best value-to-quality ratios in the supplement industry — consistently recommended for budget-conscious consumers who don't want to sacrifice quality.

Pricing

$$ · Mid-range
ProductVendorMarket AvgDelta
Creatine Monohydrate 500g$18.00$24.00-25%
Whey Protein Concentrate 2lb$28.00$32.00-13%
Ultra Omega-3 90ct$16.00$20.00-20%
Vitamin D-3 5000 IU 120ct$10.00$14.00-29%

Products & Tags

creatinewhey proteinfish oilvitaminsGMP certifiedin-house testingUS-basedvalue pricing

Frequently Asked Questions

Is NOW Foods legit?

Yes. NOW Foods earns a Trust Score of 85/100 (A Tier) and has been manufacturing supplements since 1968. They own their GMP-certified facilities, conduct extensive in-house testing, and are consistently recommended as the top value-oriented brand in the industry.

Is NOW Foods good quality?

YES Foods delivers reliable quality at well below market average prices. They conduct in-house HPLC and microbiological testing and have a strong track record for label accuracy. While not NSF Certified for Sport, their quality controls are among the best for a non-pharmaceutical-grade brand.

How does NOW Foods keep prices so low?

NOW Foods is family-owned, operates its own manufacturing facilities, and has no outside investor pressure to maximize margins. Their vertical integration and high-volume production allow prices 15–30% below market average without cutting corners on testing.

External Links

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Est. 1968·Last updated: May 27, 2026·← Back to all labs