Is NOW Foods Legit?
NOW Foods

Trust Score Breakdown
About
One of the most established and value-oriented supplement manufacturers in the US, in business since 1968. NOW operates its own GMP-certified manufacturing facilities and conducts rigorous in-house testing on raw materials and finished products. Covers virtually every supplement category at competitive prices.
Family-owned since 1968 with no private equity ownership. Manufactures in its own GMP-certified facilities. Rigorous in-house testing across all product lines. One of the best value-to-quality ratios in the supplement industry — consistently recommended for budget-conscious consumers who don't want to sacrifice quality.
Pricing
$$ · Mid-range| Product | Vendor | Market Avg | Delta |
|---|---|---|---|
| Creatine Monohydrate 500g | $18.00 | $24.00 | -25% |
| Whey Protein Concentrate 2lb | $28.00 | $32.00 | -13% |
| Ultra Omega-3 90ct | $16.00 | $20.00 | -20% |
| Vitamin D-3 5000 IU 120ct | $10.00 | $14.00 | -29% |
Products & Tags
Frequently Asked Questions
Is NOW Foods legit?
Yes. NOW Foods earns a Trust Score of 85/100 (A Tier) and has been manufacturing supplements since 1968. They own their GMP-certified facilities, conduct extensive in-house testing, and are consistently recommended as the top value-oriented brand in the industry.
Is NOW Foods good quality?
YES Foods delivers reliable quality at well below market average prices. They conduct in-house HPLC and microbiological testing and have a strong track record for label accuracy. While not NSF Certified for Sport, their quality controls are among the best for a non-pharmaceutical-grade brand.
How does NOW Foods keep prices so low?
NOW Foods is family-owned, operates its own manufacturing facilities, and has no outside investor pressure to maximize margins. Their vertical integration and high-volume production allow prices 15–30% below market average without cutting corners on testing.
External Links
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